TOMS SHOES: THE BUY-ONE-GIVE-ONE SOCIAL ENTERPRISE BUSINESS MODEL Harvard Case Solution & Analysis

TOMS SHOES: THE BUY-ONE-GIVE-ONE SOCIAL ENTERPRISE BUSINESS MODEL Case Solution

Initially developed by its creator Blake Mycoskie as a buy-one-give-one shoe business motivated by his journeys in Argentina the business grew from a start-up established in 2006 to a business valued at over USD600m in 2014 when Bain capital purchased a 50% share. It presents reviews of the business model and Part B explains exactly what took place next and how TOMS leveraged its cause marketing and the power of social media to develop brand name equity and develop a multi-million-dollar brand name with a range of Gives: bags, coffee and eyeglasses, each with associated contributions of sight-giving, tidy water and safe births respectively. It explains how the success of the business led to modifications in control structure and workers and how this destabilised the business.

This is just an excerpt. This case is about  Business

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.