Todovino selling Spanish wines from the wine clubs and websites. Founder-director Gonzalo Verdera has partnered with many companies to create cobranded wine clubs, but now he thought a joint venture with one of its competitors, a brick-and-mortar wine circuit where Todovino will provide an online presence for the chain. If Werder help his opponent? What are the risks and benefits to Todovino? "Hide
on F. Asis Martinez-Jerez, Lisa Brem Source: HBS 20 pages. Publication Date: December 03, 2010. Prod. #: 111071-PDF-ENG
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