Weather was the original big data difficulty and through the years, TWC has capitalized on this info with the weather Channel's popular web site, as well as it’s participating TV coverage on it and cellular app. Lately, looking for new uses for its weather data, the organization chose to construct weather-associated programs targeting open-air enthusiasts.
To crowd-source notions for these apps, TWC encouraged all workers to a business-wide "hackathon" where outdoor enthusiasts were requested to make a cellular program image for a segment of the population. At the end of the three-day event, everyone demonstrated their images and also the company executives decided to pursue OutSider, a mobile program for runners. Like the majority of media websites, TWC employed an advertising-based revenue model. TWC had limited information about millions of TV viewers and website visitors, while it had them. Yet, when runners registered to utilize the OutSider app, along with the data gathered by the smartphone sensors with the profile advice offered up by them, TWC was poised to charge a premium for the vendor advertisements put within the program.
As well as illustrating the importance of leveraging data assets to produce new services and products, the case also offers an example of the intersection of big data and mobile. When asked to name an advanced firm, TWC would not be top of mind for most people, yet the 30-year old company was quite entrepreneurial in its approach to consumer mobile app development. Besides summarizing TWC's ideation procedure, the instance describes the composition of the cellular app development team, the enactment of agile software development techniques, and its own use of modern big data technologies. Eventually, the case describes its competition and reviews the attributes of the OutSider program. Readers are requested to contemplate TWC's weather data can be best leveraged by it to improve its revenue going forward.
The Weather Company Creating Consumer Apps that Leverage its Big Data Case Study Solution
PUBLICATION DATE: November 01, 2015 PRODUCT #: BAB168-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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