The Rise and Fall of BlackBerry Case Solution
At the end of 2007 the business had a market capitalization of more than $60 billion. In 2016, sales were $2.2 billion and the business had actually lost loan for 4 straight years. With the market capitalization having actually fallen to $4 billion by August 2016, the survival of BlackBerry (the business altered its name from RIM to BlackBerry) was unpredictable.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: June 01, 2017
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