The De Beers Group: Exploring the Diamond Reselling Opportunity Case Solution
In September 2014, Tom Montgomery (SVP of tactical efforts at the De Beers Group) and his group released a pilot program in the United States to check out the $1 billion diamond market for previously owned (recycled) diamonds. Since De Beers had actually traditionally concentrated on manufacturing rough diamonds (the "upstream" organisation), yet the brand-new company system used a chance to boost the market and go into for sleek diamonds (the "downstream" organisation), the choice was especially notable.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: February 21, 2017
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