The Ascendance of AirAsia: Building a Successful Budget Airline in Asia Harvard Case Solution & Analysis

In September 2001, Tony Fernandes left his job as vice-president and head of Southeast Asia Warner Music operations. It is reported that he cashed in his stock options, took out a mortgage on his house, and lined up investors to take control of AirAsia, Malaysia Airlines fights. Three days later, terrorists destroyed the World Trade Center. Despite the negative impact of 11.9 attacks by 2003, AirAsia has shown that the low-cost model embodied Southwest and JetBlue in the United States, and Ryanair and EasyJet in Europe has great potential in Asian markets. Now, Fernandez was making plans to AirAsia maintained its momentum when considering the influx of new players in the low-cost segment of the airline industry in Asia. "Hide
by Thomas Lawton, Jonathan P. Doh Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: October 23, 2008. Prod. #: 908M54-PDF-ENG

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