In the month of March 2007, the staff at TerraPass (TRP), a for profit carbon offset supplier headquartered in San Francisco, decided to take a 30-minute rest from the conference room in which they had been meeting. The VP of Business Development, Alicia Seiger, and Tom Arnold, the CEO, were still deep in dialogue about how best to handle a critical article that had been printed in BusinessWeek, a respected magazine with one million readers.
The executives were concerned the post could jeopardize the Series A financing, which was now underway of TerraPass. Given the stakes involved, it seemed critical for TerraPass to respond to the article within a matter of hours. However, Arnold and Seiger had to settle on a strategy.
PUBLICATION DATE: January 30, 2009 PRODUCT #: E311-HCB-ENG
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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