IMD-3-1993 © 2008
Nie, Winter; Lu, Abraham
This is the 2nd part of the TCL-Thomson Electronics case series. It explains the real company choices made at TCL and asks how the business might establish a winning technique. Knowing goals: To talk about options for restructuring at TCL that shows a sound understanding of politics, regional culture and legislation.
TCL-Thomson Electronics (B) Restructuring case study solution
Subjects: Globalization; Television Market; Chinese Companies; Mergers & Acquisitions; Restructure; Business Model; Chinese Firms going Global
Settings: China; Europe; North America ; Television; Multimedia; Electronics ; 2007 sales US$5.6 Billion ; July 2006-2008
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