T. Harris Photography Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Suggested Goal/Strategies

Plan advertising strategies

Advertising across the entire globe has an important role to play in the economic growth of individual and small businesses like photography and other organizations differ on the responsibility on advertising. For some companies. modest advertising may be found enough so they avoid spending money on advertising and other promotion alternatives such as personal selling via sales team. In fashion photography business, some small companies’ advertising strategy may based on occasional advertisements and on a very limited scale such as giving small ads in any section of a local magazine or a newspaper.

T. Harris Photography must come up with tremendous advertising strategy because there is an intense amount of competition present in fashion and modeling photography globally. For advertising, T. Harris Photography can use different mediums like Television ads, branding on fashion magazines, social media and most importantly participation in fashion shows on individual basis.

Ø Aggressive Action Planning

To penetrate in the industry, T. Harris Photography must work on aggressive action planning approach. It is very important to observe the trends going on in the fashion industry. For photographers, it is really important to keep an eye on upcoming fashions, seasons and most importantly the events that needs to be covered. T. Harris Photography must plan access to all the events, which are full of glamour and look for those events that are expected to get high media coverage and presence of famous models or stars. Consumer value is the consumer’s observed firstly choice and valuation of those services or product features, feature performances and outcomes occur from the use that actually make accomplishment of the consumer’s goals possible (Woodruff, 1997).

Ø Grip on technology

In this competitive environment, technology has a massive role to play because for better results in photography, adaptation of this updated technology is compulsory. In order to gain maximum benefits from technology, T. Harris Photography must train their employees from professional institutes so that the best usage of technology can made possible. Like there are some cameras that are used by professional fashion photographers across the globe. The most frequently used camera is 5d MkII Canon, which is relatively an inexpensive camera that can be recommended for the new T. Harris Photography business. Some recommended cameras are as follows:

Ø Canon70D

Ø Nikon D7100

Ø Olympus OM-D

Ø Canon 5D Mark II and Mark III

Ø Sony A99

Ø Strengthening Financial Resources

For any business, financial resources play an important role. T. Harris Photography must require at least two or three professional cameras with different lenses. Moreover, they will also require a state of the art studio for in-house shooting purposes. Additionally, they will also require budget for entry passes and for advertising as well as branding activities. This sort of financial planning play an important role for starting any business (Pennsylvania, 2008).

Ø Penetrating in fashion industry

To penetrate in the fashion industry, T. Harris Photography must initially attend all events at any cost. They must meet models and let them know about their services. Fashion industry is completely surrounded by famous brands and personalities, which introduces some serious barriers for new entrant. Therefore, T. Harris Photography must start making contacts from magazines, newspaper and owners of various channels that can help them in entering this competitive environment.

Ø Pricing

Pricing can be seen from two aspects in photography industry. Since, this industry is full of fame and money so element of pricing has no massive role to play. Sometimes, pricing can be an issue for new and struggling models, who are not yet been introduced in the industry. These struggling models can be targeted through price penetration strategy. This strategy will help T. Harris Photography to enter in this fashion industry and then target the big brands, models and personalities. While considering the element of pricing, one thing that needs to be kept in mind by T. Harris Photography is that the price and quality affiliation refers to the observation by most clients that a comparatively high price is an indication of good quality (Nagle, 2002).............................

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