Consulting project with a mathematical model of sales means that Syntex Labs have almost doubled the size of their sales and radically change their distribution sales efforts to the product line and physician specialties. The question is whether the results are reliable and what measures should be taken. "Hide
by Darrell G. Clarke Source: Harvard Business School 22 pages. Publication Date: September 1, 1983. Prod. #: 584033-PDF-ENG
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