JOG Sports: Sports Apparel and Ice Hockey in Thailand Harvard Case Solution & Analysis

JOG Sports, a sports clothing and sports marketing company, has surpassed the psychologically important benchmark of $1 million in annual revenues. Though the company was commenced as a hobby and side interest of the chief executive officer (CEO) and main founder, management of the business shortly turned out to be his only occupation.

The scale of the company improved rapidly, with the sports apparel business growing within merchandises in product lines, geographic range of sales and diversity. The sports marketing arm also grew as the CEO arranged new and bigger ice hockey tournaments. The CEO has to make some significant decisions about the future rise of the organization, including issues of strategy execution and strategy formulation, an explicit procedure within the rapidly growing business.

Author Andrew Karl Delios is affiliated with National University of Singapore.

PUBLICATION DATE: March 24, 2014 PRODUCT #: W13647-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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