The case describes the complex and complicated process in which social and environmental issues are integrated into the existing strategies of major international companies. This case focuses on a specific business in chemical Shell, Close Looped cleaning technology, which has a strong business / economic fundamentals and sustainable development component. He shows how the corporate level initiatives for sustainable development affect the actual practice of business and, in particular, the challenge that managers face in response to the multiple and sometimes competing expectations. "Hide
by Jane Wei-Skillern Source: Harvard Business School 27 pages. Publication Date: Mar 03, 2003. Prod. #: 303072-PDF-ENG
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