Sustainability at the Coca-Cola Company In a New Era of Brand Building Harvard Case Solution & Analysis

This case is used in the class elective on handling corporate communications of Darden. This case provides students a concise history of The Coca-Cola Company's (TCCC's) brand history before focusing on the value that TCCC's Office of Sustainability now plays in the communications strategy for the brand.

The case focuses the Office of Sustainability works both locally and internationally to associate in advanced ways with stakeholders along the whole supply chain, working collectively to reduce the environmental impact of the company of TCCC.

Publication Date: 12/21/2015

This is just an excerpt. This case is about Accounting

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