This note is the first document facts about sustainable competitive advantage. He then notes that the collapse of earlier successful strategy in the first place, often comes from some of the changes in the environment. It is, therefore, describes the types of changes that can lead to strategic decline. But cosmetic changes alone do not have to mean the end of an excellent performance, as a skilled strategist should be able to adapt to such changes. In the final part of the note looks inside the firm to find out why managers often fail to adequately respond to external threats, and explains why it is valuable to study the causes of strategic decline. "Hide
by David J. Collis, Jan W. Rivkin, 11 pages. Publication Date: April 1, 2008. Prod. #: 708497-PDF-ENG