Starbucks’ Loyalty Reigns Harvard Case Solution & Analysis

By July 2015, 20% of Starbucks' payments in the United States came through its mobile app. The business had created a tool to grow its customer base and drive loyalty.

No stranger to innovation, Starbucks was partnering with iTunes as early as 2007, earned its first cellular marketer of the year award by 2010, introduced its mobile program in 2011, and by 2015, 94% of Facebook users were either supporters of Starbucks or buddies with someone who was. This case considers just what it takes to drive loyalty in a customer base, and explores the business 's dedication to cellular and its social media prowess.

Starbucks' Loyalty Reigns case study solution

PUBLICATION DATE: February 09, 2016 PRODUCT #: UV7116-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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