Sony and the JK Wedding Dance Harvard Case Solution & Analysis

Heads of Sony Music Entertainment faced with the dilemma of a custom video with music controversial artist Chris Brown was a net millions of hits per week on YouTube. Sony held a copyright on the song, and has the right to give notice of the removal, uploaded the video. As the Sony act? This case addresses the issues faced by marketers in an environment in which consumers distribute content without the assistance or approval of the gatekeepers. "Hide
by John Deighton, Leora Kornfeld Source: Harvard Business School 9 pages. Publication Date: December 22, 2009. Prod. #: 510064-PDF-ENG

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