Most consumers who are "at the bottom of the pyramid" in the hundreds of thousands of villages outside the network most TNCs distribution. Their access to essential goods is limited not only by high prices, but not enough to rural areas, which also limits the ability of poor farmers to spread their products. term "socially responsible distribution" describes initiatives that provide poor producers and consumers access to markets for goods and services that they can benefit from any purchase or sale, thus neutralizing the disadvantages they suffer from lack of physical links to markets, information asymmetries, and weak bargaining power. This article defines as socially responsible distribution can be achieved by a strategy to reduce costs, to invent a distribution channel or turn on a long-term approach to investment. offers guidelines for the development of distribution channels, which combine rural bottom of the pyramid and determine the impact of their adoption. "Hide
by Sushil Vachani, N. Craig Smith Source: California Management Review 34 pages. Publication Date: February 1, 2008. Prod. #: CMR393-PDF-ENG
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