Social Media-Big Skinny Harvard Case Solution & Analysis

Picking Best keywords

  • The keywords will be developed on the basis of the prior understanding as to what are the commonly used words that the customers use while shopping for wallets.
  • Keywords which are most common and have wide horizon of meaning like thin, sciatica, nylon, weight shall be used, as these words serve multiple meanings.
  • A set of opposites and relational words shall be taken in the keyword, so the description and detail may match with the high rated google awards.
  • Health and fitness content shall be included in choosing the keywords. This will allow the company to target different types of customers.

2b) Best Keywords

  • The first thing will be to develop a rationale about the mindset and demographics of the end-users and thenincorporate the knowledge into the establishment of the Keywords.
  • Most of the common keywords which relatewith the product offerings and features shall be used. In doing so, keywords such as light, sciatica, wallet, nylon, pain, leather and weighed shall be used which have vast horizon of meaning, thus capturingmaximum customer base.
  • Using skinny wallets in maximumplace in the keywordoptimization will createbrandawareness and infact tap the brand conscious customer base more precisely.
  • The medical terminologies shall be incorporated, as that will allow thecompany to tap and target different sets of customers belonging to different domain, thus increasing visibility.

Social Media-Big Skinny Harvard Case Solution & Analysis

3a) Ad-rank

  • The aim is to reduce the cost and increase number of choices. In order do so, the advertisementcontentwill be specific with regards to the interest of the customer, as excessive ads distract the customer to other website, due to which there will be a balance of ads and frequency.
  • High bidding will be pursued in order to stand outside the competition, and the effective use of PPC, which will guarantee the visibility and reliability of the material, placed at right position
  • Placement oftheadvertisementwill be bid at high rates in order to ensure the right reach of the product.
  • The bid rate will be 3.90 to ensure the reach to the niche.

3b) If the score point is evenly distributed and allplayers receive testsame score, then the company will end up biding low as 3.50.This will ensure the sustainable rank with cost effective technique.

3c) By getting in the top list, we will make sure of the following things:

  1. The conciseness of the content will be practiced I order to give a quick idea of the product within 30 seconds.
  2. The use of effective keywords with proper precise definition with the addition of such keywords, which touches different domains of knowledge-healthcare.
  3. The effective search and browsing within the website will be offered, which will connect the customers and will engage themthrough careful analysis of the choicesthat the customers would make or click in the first 30 seconds
  4. There should be effective use of social media like Facebook, Twitter, Instagram, Snapchat, LinkedIn, pinterst. In addition to this, the blogger will be taken on board who will feature the offerings on continuous basis ofdifferentwebsite. Atechniqueof customer engagement will be followed by creating the platform, which would lead to a positive word of mouth....................

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