Social media and related technology: Drivers of change in managing the contemporary sales force Harvard Case Solution & Analysis

In the past two decades there has been a prominent change in the selling environment of all over the world. The core centered of the greatest change has been advancements and innovation in technology and this startling change has enhance the usage of social media and other related technologies in the transactions of businesses.

Through the use of web 1.0, which was primarily webpage oriented, the sales realm has begun the use of technology. However, the primarily focus of marketing is to incorporate the social media in their strategies and each person who relates to sales could implement the social media into his daily selling routine. Yet there is not any substantial discussion has appeared regarding the impact of social media on the role of sales manager.

This article demonstrate systematically that how social media is creating impact on the strategies of sales management. This article contains the eight lessons that every sales manager need to consider to enhance their understanding of changing sales and marketing world.

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Social media and related technology: Drivers of change in managing the contemporary sales force

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