Tells the story of the rise and fall Snapple, and poses the question: "Can you recover?" Many soft drinks brands flourished in the 1980s, serving Yuppies in New York, but only Snapple made the big time. It went from local to national success and was ready to go international when the founders sold the Quakers. The brand has proved harder to manage than expected, and the Quakers in 1997, was sold for a fraction of its purchase price. Case presents factors accounting of growth and decline, and provides qualitative research brand. What action should take new owners?
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by John Deighton Source: HBS Premier Case Collection 17 pages. Publication Date: June 4, 1999. Prod. #: 599126-PDF-ENG
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