The case describes the Turkish brother-sister team who assess the possibility of acquiring and operating a franchise U.S. bakery / cafe in Turkey. They compare this option, which just start a similar business. "Hide
by Michael J. Roberts, Jeronimo Silva, Amar Bhide Source: Harvard Business School 27 pages. Publication Date: September 19, 2012. Prod. #: 813074-PDF-ENG
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