Singapore Airlines: In Talks to Invest in Jeju Air Harvard Case Solution & Analysis

Jeju Air is outperformer in the South Korean Carrier industry business, and manages a number exceeding 20 domestic and international air routes in Asia. In middle of the opening of more air routes in North Asia, Jeju Air and also rising economic activity is planning an initial public offering to find capital to grow its China Company.

At the same time Singapore Airlines is discussing purchase of 20 % equity investment in Jeju Air. Whether the investment is a prudent decision for Singapore Airlines? Also, what is Singapore Airlines' future outlook concerning its existing underperforming subsidiaries? Authors are affiliated with NUS Business School.

PUBLICATION DATE: August 26, 2015 PRODUCT #: W15371-PDF-ENG

This is just an excerpt. This case is about FINANCIAL MANAGEMENT, INTERNATIONAL BUSINESS

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