Examines how firms find ways to high performance at the same time focusing on their top and bottom lines aggressively developing and managing relationships with key stakeholders. The most efficient firms are cutting their core while expanding their periphery. At the same time that they reduce their organizational centers and outsourcing increasing part of their activities, these companies are expanding their organizational boundaries, trying to provide customers with a greater range of products and services. The company refocus, they become more dependent on building mutually beneficial relationships in the four sets of critical stakeholders: customers, suppliers, alliance partners, and intra-business units. In each of these relationships, successful businesses their way up the stairs, where they strengthen their collaborative efforts with this particular component. This phenomenon is evident in a number of industries, is one of the distinguishing features of the new operating model. Relations at the center of the organization "Hide
by Ranjay Gulati, David Kletter Source: California Management Review 29 pages. Publication Date: 01 May 2005. Prod. #: CMR311-PDF-ENG
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