How will health insurance be widely available and cheap for employers in small markets? Massachusetts Health Connector attracted nearly a quarter million individuals.
The Health Connector needed to raise its scale in the little group marketplace in order to enhance caliber and the affordability of medical insurance products for this sector, but finding methods to produce value was equally challenging.
In 2017, the little group marketplace would enlarge, when the ACA would allow stores (Small Business Health Options Programs) to sell to companies with up to 100 workers. But determining whether, and how, to enter this marketplace, or even whether to remain in the existing small group marketplace, was a leading question for Connector stores all over the nation. Stores everywhere could also shortly face more competition in the small company marketplace, as advisers and agents nationwide start to create exchanges that are private. A state waiver request from the ACA could include and determine to remove its STORE completely. The leadership of the Health Connector had long grappled with the best way to crack the little company market, and other states are facing the exact same challenge. What should they do?
SHOP Until You Drop case study solution
PUBLICATION DATE: September 01, 2015 PRODUCT #: PH5026-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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