Shanghai Volkswagen: Facing a New Era Harvard Case Solution & Analysis

Explores the development of China's automobile industry and Shanghai Volkswagen (SVW), a successful joint venture in China. Founded in 1984, SVW is a joint venture between Germany's Volkswagen and Shanghai Automotive Industry Corp (SAIC). One of the key elements of the strategy SVW to date has been to work closely with local suppliers, many of which are controlled by SAIC. SVW is the leading automaker in China, but the competitive environment is changing rapidly, and SVW traditional strengths can be an obstacle in the future. "Hide
by Yasheng Huang, Eric Thun Source: Harvard Business School 20 pages. Publication Date: July 8, 1999. Prod. #: 700001-PDF-ENG

Shanghai Volkswagen: Facing a New Era Case Solution Other Similar Case Solutions like

Shanghai Volkswagen: Facing a New Era

Share This