Senior Citizen Home Safety Association: Going Beyond Elderly Services Harvard Case Solution & Analysis

In February 1996, more than 100 elderly people living alone in Hong Kong died from a sudden cold snap. Two public figures created Senior Citizen Home Safety Association to assist emergency and related services to the elders of one of Hong Kong. Looks at the success of the association as a social enterprise and as Timothy Ma, its chief executive, thinks a union should expand its scope of business to serve the people, except for the elders. "Hide
by Gilbert Wong, Joseph Wong, Scarlet Chan, Shirley Chan Source: University of Hong Kong, 20 pages. Publication Date: November 21, 2005. Prod. #: HKU446-PDF-ENG

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