Sendwine.com, online store premium bottled wine gifts, faced a decision on its growth strategy in mid-1999. Mike Lannon, president and founder, established his company as a prominent player in the increasingly crowded field. But success was a difficult choice: how to spend the money Sendwine.com subsequently attracted venture capital? If the company to strengthen its position in the niche wine gift? Or whether it should aggressively expand into new categories of gifts under the "Send.com" name? "Hide
by Thomas R. Eisenmann, Charmaine Ess, Ann O'Hara Source: Harvard Business School 23 pages. Publication Date: Dec 03, 1999. Prod. #: 800211-PDF-ENG
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