Selling Green Dots in Second Life Harvard Case Solution & Analysis

Ham Rambler, his Second Life altering ego, is actively running the website, and selling ad and office space on the property. The property comprises a naturalistic rendition of the heart of Dublin, including a popular pub, a place for live music performances. Second Life "residents" flock to the website for its amusement and to experience Dublin. Mahon/Rambler needs to determine whether he should sell the company to other developers, or if the revolutionary business model he's developed is sustainable. The instance is useful to introduce the notion of immersive Internet-based environments, and Internet advertising and selling.

Selling Green Dots in Second Life case study solution

PUBLICATION DATE: November 27, 2009 PRODUCT #: 909A33-PDF-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

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