Dairy Farm Group of Companies (DFG) is a major food retailer based in Hong Kong with branch offices in a large number of major cities in the Asia-Pacific region. Sales volumes declined from the beginning of the economic instability in Asia around June 1997. In addition, DFG face competition from European and American retailers. DFG realized that in order to remain competitive, it had to rethink its business strategy. The case looks at the initiative of DFG to the adoption of electronic retailing as a subset of e-commerce. It also looks at the development of the technological architecture to facilitate the deployment of consistent, corporate IT, that will support the business strategy DFG's website in the next millennium. "Hide
by Ali F. Farhoomand, Pauline Ng, Eugene Ng, Probir Banerjee Source: University of Hong Kong, 14 pages. Publication Date: January 1, 1999. Prod. #: HKU046-PDF-ENG
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