In mid-2010, Sealed Air Corporation, decide on further steps for its novel video tracking technology (called VTID) after failing to sell it in three different options industry. The company must determine its latest target market, quick service restaurant segment is still worth pursuing, or the company must look for other uses and the market in general. The Company may also review the previous two applications, tracking and tracing and tracking of processed meat safety practices. On the other hand, after seven years of R & D and marketing efforts and millions of dollars in costs, the company can stop trying to commercialize VTID. "Hide
by Elie Ofek Source: Harvard Business School 25 pages. Publication Date: August 25, 2011. Prod. #: 512029-PDF-ENG
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