Powerchip Semiconductor Corporation has a horizontal structure of the company in the industry, mainly organized vertically. At the time, she was successful in new markets in the current down market its strategic rationale was tested. In capital-intensive manufacturer of memory DRAM, which were to license his design from abroad, it has been able to compete with large vertically integrated companies that control the entire value chain? As the same approach as compared to its partner Elpida? Powerchip and Elpida may together form a "virtual integrated device manufacturers?" The case examines some of the unique characteristics of DRAM industry in which manufacturers use large scale to compete on cost in the production of standardized products.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Willy Shih, Chen-fu, Venkat Kuppuswamy, Yen-Liang Koai Source: Harvard Business School 24 pages. Publication Date: March 12, 2009. Prod. #: 609063-PDF-ENG
Related Case Solutions & Analyses:
NTT DoCoMo (TM): Value Innovation at DoCoMo
The Environment Development and Participation: the Dilemmas of Asociacion Civil Labor Spanish Version
John and Andrea Rice: Entrepreneurship and Life
ConAgra Inc.: Across the Food Chain
The Upside of Messiness: Clumsy Solutions for Wicked Problems
Balanced Workplace Flexibility: Avoiding the Traps
Negotiating with the Cuban Sugar Industry (A): No Way Out?
HgCapital and the Visma Transaction (A)
Managing Knowledge at Booz-Allen and Hamilton: Knowledge On-Line and Off (A)
The House that Branson Built: From Counter-culture to Corporate Culture
