Slide 7
Nestle has set certain goals when it comes to marketing, the company spend heavily to market its product among its customer each year. Furthermore the company has made various strategic alliances to enter into new emerging markets. The company, soon after analyzing the demand for the organic food, is planning to expand its dairy product. The steps taken by Nestle reflects how important it is to react as per the demand to stay competitive.
Slide 8
The company focused on bringing a better life to the consumers. By doing so, the company is expanding its portfolio in dairy by introducing additional healthy product lines. In addition, the company has successfully launched its operations in India through strategic alliance and FDI.
Apart from that, it has inaugurated different campaigns and NGOs in development and betterment of women and children and fighting chronic diseases in under-developed regions, such as Indonesia and Ghana to bring betterment to the lives of individuals.
Slide 9
To obtain the direct feedback and interactive system with its customers, the company is highly leveraging the power of social media which has allowed the company to gauge the weak areas and to bridge that gap in order to develop a better communication strategy.
Slide 10
The company is ruling across the globe mainly because of its strong capabilities of research and development that allows Nestle to come up with an innovative product and process. In addition to this having a strong distribution channel and network is equally important to sustain in the market as this will allow companies to penetrate in the market more rapidly.
Slide 11
I would like to thank you all for listening to me so attentively, let’s have a quick recap of the main aspects that we covered during the presentation:
- A brief history of Nestle.
- The underlying opportunities.
- How and why nestle has divided its customers into different segments.
- The future goals of the company.
- Marketing objectives and the strategies to achieve that goal.
- How company is utilizing its competitive advantage.
Slide 12
Nestle has remained the top market player for more than a decade. It has institutionalized its strategies and culture to align itself with the market changes and customer behavior, which has ultimately allowed it to sustain its market share. Although, Nestle has developed substantial market share and brand identity in the urban markets, it is recommended that the company should focus on the rural areas in terms of developing brand loyalty, awareness, and equity, and should leverage its brand image of safe and healthy food in catering the rural markets and also upscale the offerings......
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