Scott USA (A): The Entrepreneurial Journey Harvard Case Solution & Analysis

IMD-3-1459 © 2005
Schwass, Joachim; Everatt, Donna

The case tracks the individual and expert experience the creator and Chairman; Tom Stendahl throughout practically 20 years of the development of Scott Sports Group into among the world's leading mtb; ski and sports devices companies.Early choices consist of ways to construct efficient distributionchannels; marketing on a tight budget plan; production choices; and merger and acquisition methods. The case charts the modifications in culture and Stendahl's lessons in management throughout numerous phases of entrepreneurial life process of a fast-growing company.

The case ends with Stendahl's choice to leave the business he established due to acrimonious relationships with brand-new owners - a financial backing fund. As typically in this circumstance; Stendahl feels that the brand-new owners do not comprehend crucial characteristics of the market or business. Even more; substantial dispute of interests emerge over a number of essential choices concerning exactly what's finest for the business and its staff members.

Scott USA (A) The Entrepreneurial Journey case study solution

Subjects: Entrepreneurship; Leadership; General Management; Sports industry; Manufacturing strategy; Marketing strategy; Merger and acquisition strategy; Entrepreneurial Finance; Venture capital

Settings: Europe; Switzerland; Sporting goods; Medium-sized; 1996

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