This is a business, and not a philanthropic initiative that is certainly also aimed at kick starting local industry (hence relieving poverty) while improving child nutrition at the exact same time. It's participating in handling development problems and many challenging business Tetra Pak. The case shows the encounter of Tetra Pak over the first two years of the plan and illustrates the challenges and obstacles encountered by the business while trying to get this ambitious program off the ground, boost local creation of Nutrisip and procure the supply and distribution chain for the product. Learning objective: 1. Change conventional understandings of the role of business in society 2. Demonstrate how innovation can be introduced in a sustainable manner and in a country that is developing; the third option is comprehending the challenges of working in a developing world context at its most challenging, and lastly understanding the power of partnerships in order to reinforce corporate sustainability initiatives.
PUBLICATION DATE: February 13, 2008 PRODUCT #: IMD265-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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