Saturn Corp. in 1996 Harvard Case Solution & Analysis

Briefly describe the competitive position of the Saturn Corporation in 1996. General Motors recently announced plans to enter the medium models under the brand Saturn. Well as an update on the small-car position of Saturn. "Hide
by Anita M. McGahan, Suzanne Purdy Source: Harvard Business School 9 pages. Publication date: 03 Oct, 1996. Prod. #: 797052-PDF-ENG

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