In part A of this case, the managing director of Samsung had to determine whether the Indian market should be entered by Samsung. Three years later, he was ready to relinquish the place.
Among the first decisions as he takes the position confronting the new managing director is what sort of products Samsung should compete with in India. One alternative will be to compete in the medium and low sections. Another choice is to take the high end segment.
Samsung Electronics (B) In India case study solution
PUBLICATION DATE: December 07, 2007 PRODUCT #: 906M35-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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