IMD-2-0156 © 2009
Billington, Corey; Ionescu-Somers, Aileen; Willman, Darren
The case details of business sense is made by addressing the climate change issue, an example. It introduces describing the partnership between Sagawa Express and WWF International’s Climate Savers program. Climate Savers is a program that supports companies in reducing their carbon dioxide emissions. Sagawa Express set to cut back its carbon emissions through its trucks and vehicles fleet. To be able to do so it had to build fueling stations infrastructure.
Engagement in Climate Savers inspired other environmental innovations, such as the countering parcel plan. Sagawa Express is still waiting to receive cost economies from the endeavor but is getting falling emissions and an improved brand. Learning objectives: 1) Encourage business to deal with the climate change issue as it makes business sense and creates opportunities. 2) Demonstrate how to create, develop and market environmentally friendly products. 3) Role model a firm that is devoted to making a positive effect in the climate change issue.
Sagawa Express Delivers on Climate Change Innovations For The Transport Industry case study solution
Subjects: Innovation; Climate change; Transportation; Logistics; Emissions; Corporate responsibility; Oil & gas; Energy efficiency Settings: Asia; Transportation & logistics; JPY 11 billion in capital; Annual sales of JPY 800 billion; 36,000 staff; 2003-2009
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