Nike Inc.: Developing an Effective Public Relations Strategy Harvard Case Solution & Analysis

It has been almost ten years since the first article appeared in the media claimed that factories subcontracted to Nike in China and Indonesia were to force the workers to work long hours for low wages and physically insulting managers. The article was the seed of a media campaign that created a nightmare for the public company. The Asian financial crisis and intense competition in the domestic market by falling revenues Nike and market share after three years of record performance. Despite the lack of a direct correlation can be demonstrated between the negative perception of the consumer and a reduction of Nike in market share and the stock is, of course, does not help in its efforts to establish itself as a world leader in the hotly competitive industry. "Hide
by Kathleen E. Slaughter, Donna Everatt Source: Richard Ivey School of Business Foundation 24 pages. Publication Date: January 1, 1999. Prod. #: 99C034-PDF-ENG

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