Ribe Maskinfabrik AS – Developing New Business Areas Harvard Case Solution & Analysis

Ribe Maskinfabrik A / S (RM) has been, for the past 15 years, has developed from a simple machine is operating out of South Jutland (Denmark) in today's globalized and RM Group, consisting of three separate business units. This change has been developed gradually, as their activities outsourcing has become increasingly important in recent years. In the beginning, the outsourcing of activities developed in a special way and reactive. However, RM have important knowledge about how to optimize the processes of outsourcing, and he developed a very extensive network of suppliers, many of whom he had a relationship with for many years. This network has been offered to customers and RM is a great value for them. RM has established such contacts and was able to ensure the quality of the partners, which saved its customers valuable time and effort. In this sense, RM used their experience and network of suppliers and outsourcing became a consultant. "Hide
by Bo Nielsen, Torben Pedersen, Jacob Pyndt Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 27, 2009. Prod. #: 909M12-PDF-ENG

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