Philips is one of the major research-based multinational, which has been restructuring since the early 1970s. This case is a historical perspective on earlier efforts, and a detailed description of one punishable by Cor Boonstra, CEO from 1996 to 2001, which was reorganized by Philips product matrix structure of the country in global product divisions. Closes with Boonstra's successor, Gerard Kleisterlee, faced with defining its own agenda for the company. "Hide
by Pankaj Ghemawat, Pedro Nueno Source: Harvard Business School 27 pages. Publication Date: 01 May 2003. Prod. #: 703501-PDF-ENG
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