Leading Indian pharmaceutical company, responds to changes in the industry, trying to change on several fronts from emerging markets to developed countries, and bulk drugs in pharmaceutical dosage forms in and on the reverse engineering of products developed by others on original research. "Hide
by Pankaj Ghemawat, Kazbi Kothavala Source: Harvard Business School 19 pages. Publication Date: June 13, 1996. Prod. #: 796181-PDF-ENG
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