Re-THINK-ing THINK: The Electric Car Company Harvard Case Solution & Analysis

January 5, 2010, 48-year-old Richard Canny was on his way to meet Governor of Indiana. He read it recently issued a press release announcing that they think is scheduled to begin production of cars in Elkhart County, Indiana, and start the THINK City battery electric vehicles (EV) in the North American market. Ad boldly outlined plans to invest $ 43.5 million in the plant, which could begin assembling vehicles in early 2011 and has been designed for production capacity to more than 20,000 cars a year. Proven automotive industry executive, but for the first time entrepreneur, Canny was CEO of Think Global AS (I think), a private Norwegian manufacturer of battery-electric vehicles (EVS), which are rechargeable through residential electrical outlet. With this announcement, Canny made the company to support a broad North American launch of its line of electric vehicles, one of the first commercially available, highway approved safest cars in the world, produced zero greenhouse gas exhaust.
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by Joseph B. Lassiter, David Kiron Source: Harvard Business School 24 pages. Publication Date: February 24, 2010. Prod. #: 810105-PDF-ENG

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