Re-THINK-ing THINK: The Electric Car Company Harvard Case Solution & Analysis

To optimize their efficiency, color cases ought to be printed in color. On January 5, 2010, 48-year-old Richard Canny was on his method to fulfill the Governor of Indiana. He read his recently provided news release, revealing that THINK prepared to begin vehicle production in Elkhart County, Indiana and to release its THINK City battery-operated electric car (EV) in the North American market. The statement boldly detailed strategies to invest $43.5 million in a factory that might start putting together automobiles in early 2011 which was sized for a production capability for more than 20,000 cars each year.

A tested vehicle market executive, however a newbie business owner, Canny was CEO of Think Global AS (THINK), an independently held Norwegian maker of battery-operated electric automobiles (EVs) that were rechargeable through property electrical power outlets. With this statement, Canny was dedicating the company to support the broad North American launch of its line of EVs, amongst the primary commercially offered, highway-approved safe automobiles worldwide that produced no greenhouse gas tailpipe emissions.

Re-THINK-ing THINK The Electric Car Company Case Study Solution

PUBLICATION DATE: February 24, 2010 PRODUCT #: 810105-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

Re-THINK-ing THINK: The Electric Car Company Case Solution Other Similar Case Solutions like

Re-THINK-ing THINK: The Electric Car Company

Share This