Customer Profitability and Lifetime Value Harvard Case Solution & Analysis

Represents the central concepts in the definition of the consumer value of life, with detailed analysis and examples from the field of direct marketing. Implications for marketing strategy and customer relationship management are discussed briefly. "Hide
by Elie Ofek 9 pages. Publication Date: Aug 07, 2002. Prod. #: 503019-PDF-ENG

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Customer Profitability and Lifetime Value

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