Purchase Precedes Trust in Retailer Harvard Case Solution & Analysis

Restoring consumer confidence is still an uphill battle for retailers, and for many others. Growth of Private Label (PL) products can, in fact, a new style and a reputation for retail. It used to be that consumers have purchased these cheap imitations, because they believed in the store. But, as PL products have grown in quality to compete with leading brands, has an amazing range of: customer satisfaction PL products is by far the most important factor of trust in the seller. The author offers several strategies that retail managers need to keep in mind in order to develop trust and long-term loyalty to the use of private brands. At the same time, large retailers can increase the level of trust between the two groups of consumers, with the possibility of using local brands - shop., As a higher level of consumption is often associated with a wide range of brands PL, which are value-based and community linked "Hide
by Sandro Castaldo Source: IESE-Insight Magazine 8 pages. Publication Date: December 15, 2009. Prod. #: IIR015-PDF-ENG

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