This note discusses the technical and managerial aspects of pricing of products. Product lines several ways, in fact, the same product, where the individual products in the line may vary depending on the size (size), and quality. Talk takes the stand manufacturer of products, and not the seller, but the effects of sales through the channel are also discussed. The note draws on the disciplines of economics and psychology to inform good practice marketing. "Hide
Ronald T Wilcox on 10 pages. Publication Date: August 2, 2011. Prod. #: UV5777-PDF-ENG
Related Case Solutions & Analyses:
The Global Electric Car Industry in 2009: Developments in the U.S. China and the Rest of the World
Nissans Electric Vehicle Strategy in 2011: Leading the Way Toward Zero-Emission
Bridging the Digital Divide: Indosats Drive for Broadband Penetration in Indonesia
Ready to Take Off (A): The Global Large Civil Aircraft Industry
Profamilia: Planning to Survive
Inequality and the American Model
Welfare State and its Impact on Business Competitiveness: Sweden Inc. for Sale
Beyond Selfishness
Asset Reporting
Ethen Allen Incorporation
