The new product, contact lenses for chickens should be put a small company set up to market the product. An exit strategy should be planned, including price, sales, size and location. Allows the data to calculate the economic benefits for farmers. Includes state-by-state chicken population data for planning a deployment of sales. The software for this case available (9-588-539). "Hide
by Darrell G. Clark, Randall E. Wise Source: HBS Premier Case Collection 11 pages. Publication Date: January 1, 1975. Prod. #: 575072-PDF-ENG
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