Procter & Gamble Private-Label Brands and the Wal-Mart Partnership (B) Harvard Case Solution & Analysis

In 1999, Procter & Gamble (P & G) has seen the first increase in the share against rival Kimberly-Clark (KC) in the U.S. sector of disposable diapers in five years. However, Sam's Club from the list of Pampers P & G from most of its stores in August, limiting their supply Huggies diapers for KC and his own label brand White Cloud, introduced in the same year. By mid-2000, the shares of P & G to have lost more than half its value, and the nature of the "special relationship" with Wal-Mart is currently the case under question.This complements UV4013. "Hide
by Paul W. Farris, Mark Parry, Richard Johnson Source: Darden School of Business 4 pages. Publication Date: September 28, 2001. Prod. #: UV4014-PDF-ENG

Procter & Gamble Private-Label Brands and the Wal-Mart Partnership (B) Case Solution Other Similar Case Solutions like

Procter & Gamble Private-Label Brands and the Wal-Mart Partnership (B)

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