Private Label Movement Harvard Case Solution & Analysis

Private labels, previously weak in the U.S., are making inroads in the United States and Canada. The reasons for this are the weak economy, improve the quality of our own brand, and the desire of retailers to increase profitability. "Hide
by Ray A. Goldberg, Robert S. Kaplan, Donald Daniels 8 pages. Publication Date: September 23, 1993. Prod. #: 594039-PDF-ENG

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