Power of Activism: Assessing the Impact of NGOs on Global Business Case Solution
Recent decades have seen the increaseof nongovernmental organizations (NGOs) and the development of activism across a broad variety of problem areas. On issues ranging from human rights to work states, activists and NGOs represent a significant constituency in the marketplace environment of a company.
This article sheds light onthe various ways that companies handle NGO pressure, noting examples of opposition, capitulation, and preemption. Contemplates three case studies-- Nike, Unocal, and Novartis --and assesses a series of hypotheses about the economical and economic variables that drive the changing business answers to NGO activism.
This is just an excerpt. This case is about FINANCE & ACCOUNTING
PUBLICATION DATE: February 06, 2003
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